Hi, I’m Chris.

I grew up in Milwaukee, Wisconsin, and studied Management Information Systems at the University of Wisconsin - Milwaukee. I have a global citizen mindset, having lived and worked in Spain, Australia, and the United States. I like photography and making things that blend technology and art. I enjoy reading, especially biographies, memoirs, and books on art, philosophy (with Stoicism as my favorite), technology, and history.

Read more about my professional work life here.

How I Think About Technology

End-User at the Center

A successful project begins and ends with the end-user. Whether it’s internal teams or external customers, solutions must be intuitive, adaptable, and designed to meet real needs. By centering on the user, we ensure that technology delivers tangible benefits and creates lasting value.

Business Strategy Drives Tech Strategy

Technology is a tool to achieve business goals, not the other way around. Every tech decision should be rooted in a broader business strategy, ensuring alignment between organizational objectives and the tools used to get there.

Outcomes-Driven Approach

Delivering a solution isn’t enough—it must generate measurable outcomes. Every project should be guided by clear KPIs and success metrics, ensuring progress is tracked. It’s not about completing a task; it’s about achieving lasting, impactful results.

Data Tells a Story & Is Critical

Data is more than numbers—it’s the narrative that informs every decision. The ability to collect, analyze, and act on data is the foundation for strategic pivots, identifying opportunities, and avoiding risks. Data-driven insights ensure projects stay on course and continuously deliver.

Focused & Iterative Change

Change doesn’t have to be overwhelming. By implementing focused, iterative adjustments, we reduce risks and adapt more efficiently to challenges. This agile mindset allows for quick wins and flexibility to respond to real-time feedback, ensuring sustained momentum throughout the project.

Transformation as a Journey

Meaingful transformation is hard. Rather than viewing it as a one-time event, success comes from understanding that transformation is a journey of continuous evolution. As technology, markets, and user needs change, so must our solutions and strategies, maintaining relevance and value.

  • 8 Salesforce Certifications

    Across Sales, Service, App Builder, Advanced Admin

  • Advisor to UCSB

    Contributing insights and best practices on CX/CRM strategy and business transformation, mentoring the next generation of leaders.

  • Over 15 Years Experience

    100+ sucessful projects