Christopher Rakowski

CRM Strategy / Experience Design / Technology
  • Hello. I'm Chris.

    I design and implement elegant digital experiences by combining business & technology strategy with the latest cloud technologies.

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I have 12 years of proven expertise and a strong track record of helping organizations successfully deliver business value from technology. The past 8+ years have focused on digital & cloud based technology. I’ve led enterprise Salesforce implementations for some of the most respected companies in the U.S., Australia and New Zealand.

I hold 6 Salesforce.com certifications and received the Cert’s Up Award for being one of the first 100 people globally to earn the Sales Cloud certification.



CRM & CEM Strategy / Salesforce.com Implementation / Digital Transformation

2015 / Jan - Present


Managing Consultant - CRM & CEM Strategy

Core member of the western region Appirio Strategy team. Our CRM and CEM offerings provide end-to-end services that span strategy, business process, people, organizational change and technology.

Appirio is a global services company that helps customers create next-generation Worker and Customer Experiences using the latest cloud technologies. Our free thinking consultants deliver unmatched customer value by creating actionable strategies, delivering results quickly, and helping organizations adapt to a new experience-driven era.

Appirio has worked with more than 750 enterprises, including organizations like Facebook, Intuit, Japan Post Network, L’Oreal, McGraw-Hill, NetApp, The Four Seasons, and Virgin America.

The company is backed by Sequoia Capital, GGV Capital and General Atlantic.

2014 / Apr - 2014 / Nov


Principal Consultant

Drove change in the NFP sector via a supporter and fundraising management solution built on the Salesforce1 platform.

Cross-functional role working closely with business, software development, operations, and the delivery teams to design, develop & deliver supporter360. Key contributor to the development of professional services practice standards, product & organisation scalability, and organisation policies and procedures.

2013 / July - 2013 / Dec

The Customer Experience Company

Manager Consultant

Joined CEC via acquisition of Davanti Consulting Australia.

The Customer Experience Company (CEC) is a design and innovation company specialising in everything customer. The company was founded in 2003 in Australia and has since grown to over 40 people with unparalleled, rich and diverse skills ranging from design, management consulting and analytics. We work with large organisations to help them grow and transform their businesses and customer relationships.

2011 / July - 2013 / July

Davanti Consulting

Manager Consultant

Davanti was a salesforce.com Platinum Consulting Partner & 2011 Partner of the Year – Australasia & Customer Satisfaction Award Winner.

Second hire in the Davanti Australia practice. Davanti Australia was purchased by The Customer Experience Company in July 2013.

Primary Responsibilities

  • CRM strategy
  • Project oversight (project scope, schedule and deliverables)
  • Relationship cultivation/nurturing
  • Sales pursuit and proposal development
  • Change enablement
  • Mentor Jr. consultants
  • Workshop facilitation
  • User acceptance testing
  • End-user training
  • Review/author project deliverables

2009 / Sept - 2011 / July

Myriad Minds

Senior Consultant

Select Accomplishments

  • Led 5 successful salesforce implementations
  • Co-developed and implemented the Myriad Minds solution delivery framework (agile based, utilizing JIRA studio)
  • Implemented documentation repository, centralising project documentation
  • Launched company blog


Primary Responsibilities

Oversaw all aspects of project life cycle, from initial kickoff through requirements analysis, design, configuration/dev, testing, implementation, training, and change management / adoption coaching.

2008 / Jan - 2009 / July

Tribune Company

CRM & Business Solutions Specialist

Select Accomplishments

  • Led 5 successful salesforce implementations
  • Co-developed and implemented the Myriad Minds solution delivery framework (agile based, utilizing JIRA studio)
  • Implemented documentation repository, centralising project documentation
  • Launched company blog


Primary Responsibilities

Oversaw all aspects of project life cycle, from initial kickoff through requirements analysis, design, configuration/dev, testing, implementation, training, and change management / adoption coaching.

2005 / Feb - 2006 / Sept

Northwestern Mutual

IT Systems & Project Specialist

  1. Sales Reporting SME for new product introductions and system changes for the highly complex sales reporting & recognition systems
  2. Instrumental in the delivery of a real-time credit calculation engine for the company’s insurance and investment products, including life insurance, disability insurance, annuities and mutual funds.
  3. Identified & implemented multiple business process improvement initiatives, including an electronic distribution of the Monthly Management Reports that resulted in an annual reoccurring cost savings of over $75,000
  4. Collaborated with the development team to identify and formally document system requirements, create system test plans and test cases, coordinate and execute test cycles, and assist in the resolution of post implementation issues and enhancements.
  5. Provided key input for business planning to identify and prioritize strategic operational needs (operating strategy, systems architecture and solution planning)
  6. Researched sales reporting issues to facilitate timely resolution
  7. Ran ad-hoc and scheduled SAS reports to meet the reporting needs of the business
  8. Reviewed and approved system test scenarios, test cases and lead UAT

Chris has been an invaluable asset in our implementation of the Salesforce based product Supporter360. His wealth of Salesforce knowledge has assisted us with some customised solutions that meet our requirements, and complement the Supporter360 product. During the implementation phase Chris excelled in requirements gathering, analysis, solution options and final testing and deployment. I would highly recommend Chris as a valuable member of any project he is involved in.

Murray Kummerow, ICT Manager, Brisbane Children's Hospital Foundation

I have worked with Chris on several customer projects and found his project methodology and understanding of Salesforce was flawless in every occasion. Chris has an engaging personality and utilises this when working with customers and delivering solutions for customers.Chris can clearly identify the best solution, detail this to a customer and implement seamlessly with little or no disruption to the Customers business.

Peter Chalmers, CEO, Parvero and Morphate

Chris is a great consultant - versatile, outcome focused and always driven by client satisfaction. In fact he's regularly sought after by our customers, having delivered excellent results for a number of them across a variety of projects. Chris combines these talents with an inquisitive mind, an engaging personality and an appreciation of quality wine when it's on offer, all important traits in my book. I recommend Chris highly.

Glenn Elliott, CEO & Co-Founder, PractiFI

I had the pleasure to work with with Chris on a number of projects. If you are after a consultant who can engage with the customer and deliver satisfaction consistently, then you need to speak to Chris. He is customer focused, committed and always on a constant drive to learn and build on his knowledge and experience. In a nutshell, customers love dealing with Chris and I would highly recommend him to any organisation as he would undoubtedly be a significant contributor.

Damian Noonan, Director, Tquila ANZ

Chris led the team to implement Good Return’s first CRM system. It was delivered on time, on budget - and painless. We were impressed not only his knowledge of Salesforce but also his understanding of our business needs. He made sure Good Return got the most out of the system. We are very happy with the end result. It was a pleasure to work with Chis with his can-do attitude, positive thinking and willingness to go above and beyond to get the job done.

Sujinda Hwang, Social Enterprise Director, Good Return

Christopher's skills as a Principal Consultant have been exemplary. His ability to integrate the key client relationship issues,concerns, cultural style and change management needs into the technical implementation of the projects he has worked on has been outstanding.

This ability to integrate the relationship and technical dimensions has meant that our clients have been deeply involved in the projects implementation, risk management and key outcomes from the project start phases very start. His projects have been delivered on time and to budget and with happy clients who would I am sure be as able as I do recommend him.

Ian Cook, Chief Operating Officer, appichar Australia

Having recently been the client lead on a Salesforce implementation for an Australian Commonwealth Government agency, working with Chris as the principal consultant, I can strongly recommend Chris, not only for his skills and knowledge of Salesforce and related software, but also for his in-depth understanding of business and financial management processes generally. Chris was enthusiastic about the project and prepared to go the extra 'mile' to get the job done. Chris' work was central to the success of the project, to which he brought a positive attitude, a pleasant demeanor and a keen appreciation of the organisational change management challenges that come with technology upgrade projects, particularly as they relate to implementation of CRM systems.

Ken Dray, Principal, Ken Dray Consulting



My educational background.

2001 /JAN - 2005 /JUL

University of Wisconsin - Milwaukee

School of Business Administration

Bachelor of Business (Management Information Systems)

3 technology focused internship rotations: 2 with GE Healthcare and 1 with Northwestern Mutual at their corporate headquarters.

Honors, Awards & Extracurricular
  • Association of Information Technology Professionals
Relavant Courses
  • Database Design
  • Product Design
  • Finance
  • Cloud Technologies



My salesforce.com certifications.

2010 /April - PRESENT

Salesfore.com Administrator

License # 004070
2013 /Aug - PRESENT

Salesfore.com Advanced Administrator

License # 1545362
2011 /Aug - PRESENT

Salesfore.com Sales Cloud Consultant

License # 606485
2011 /Sept - PRESENT

Salesfore.com Service Cloud Consultant

License # 658082
2012 /July - PRESENT

Salesfore.com Developer

License # 1003660
2016 /March - PRESENT

Salesfore.com Platform App Builder

License # 1003660



Enabling business outcomes through
strategy, technology & design


CRM / CEM Strategy


Digital Transformation


Organizational Change


Experience Design



Get in touch via the contact form blow or email me directly.
I will get back to you as soon as possible.


West Hollywood, 90069, CA


Email: chris@crakowski.com
Phone: 424 – 488 – 9864