Category Archives: Technology

Workday perfectly illustrates the cost & complexity of enterprise software sales

**UPDATE** So yeah, I read this again and realised that it comes off as whiny so feel free to roll your eyes.

Two of the “Risk Factors” from the Workday S-1 sum up a huge frustration of mine in dealing with enterprise sales.

1) Large customers often demand more configuration and integration services, or customized features and functions that we do not offer, which could adversely affect our business and operating results. 

Large customers may demand more configuration and integration services, which increase our upfront investment in sales and deployment efforts, with no guarantee that these customers will increase the scope of their subscription. As a result of these factors, we must devote a significant amount of sales support and professional services resources to individual customers, increasing the cost and time required to complete sales. Additionally, our applications do not currently permit customers to add new data fields and functions or to modify our code. If prospective customers require customized features or functions that we do not offer, and that would be difficult for them to deploy themselves, then the market for our applications will be more limited and our business could suffer.

2) Because we sell applications to manage complex operating environments of large customers, we encounter long sales cycles, which could adversely affect our operating results in a given period.”

Our typical sales cycles are six to nine months, and we expect that this lengthy sales cycle may continue or increase as customers adopt our applications beyond HCM.

 

Those are just two of the  dozens of (very real) risk factors noted in the full S-1. Welcome to my life in enterprise software sales and professional services.

Ambient Awareness via Twitter

A few weeks ago I broke down and created a twitter account. My 5 most recent updates will always be displayed on the right side of this blog page, under “Ambient Awareness”. I plan to use it to fill in the gaps and connect the dots between more substantive posts/updates.

Many people strongly dislike the “ambient awareness” that Twitter or and other similar services provide, saying that it’s banal narcissism at its worst. In many case, they’re it’s true. My rational for using twitter is best summed up in a quote from a Wired magazine article.

“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”

What do you think of twitter and other forms of ambient awareness?

**UPDATE** Check out the following video that does an excellent job of explaining twitter.